Graduate or an MBA from premium institute with 10- 12 years of experience in retail or property management field. Strong team management skills with good strategic knowledge. Key Responsibilities Assist in finalizing marketing plan and budget for Centre. Adherence of approved marketing plan within budget. Ensure achieving Centre SOH target. Corporate and Promotion Specific Communication/ Advertising Determine the preferred media and tools to use. Conceptualize the creative campaign, liaise with and brief the advertising agency as well as the appropriate media to ultimately ensure accurate, true and effective communication with the various markets Sustain the brand awareness levels of the centre
through ongoing annual, seasonal, weekly and joint events and promotions. Conceptualize events/ promotions, communicate the event to centre management and the client as well as to all tenants, execute/ implement the event, attend all events (after hours and over weekends as well), liaise with the relevant suppliers and control the set budget. Clearly understand the objectives of the events as well as the demographics of the target market and the changes within the target market. Send out notices, attend and compile minutes of all Tenant Meetings. Visit all tenants on a regular basis and report thereon Host quarterly tenant feedback sessions. Honour the centre s social responsibility by hosting fundraising events and co- ordinating charity drives. Co- ordinate any type of on- site charity collections. To implement a research
strategy if the need arise. Tracking of the centre s competitors. Enhance Retail Satisfaction Index (RSI) & Customer Satisfaction Index (CSI) and score high on periodical satisfaction survey carried in mall. Monitor and co- ordination with technical team timely closure on complaints Maintain and updated database customer feedback, complaint log book, customer issue resolution register, etc To generate additional income for the client and or Promotion / Marketing Fund through actively promoting and hiring out promotional courts to tenants and non- competitive outside companies.
